Unity in Diversity

	The strategic framework for the Group's development is summarized by the key phrase of "Unity in Diversity". This means combining the advantages of a big unit with those of a broadly spread diversity of distribution channels and a brand portfolio geared to these channels. Under that strategy there is a clearly defined allocation of roles between Generali Deutschland and its subsidiaries. Each of the Group companies operating in the market has a different individual focus on the lines of business, a differentiated range of products and a consistent orientation towards its sales channels. The Group companies have the operating responsibility for customer acquisition, customer retention and customer service, i.e. they are in particular accountable for their distribution activities and corporate brand. The Generali Deutschland management holding company is in charge of determining the Group's strategic development, creating synergies and coordinating business activities. With its focus on increasing the value of the company it is responsible to shareholders. The holding company ensures the realization of economies of scale and skill, establishes a standard controlling methodology, a harmonized HR development for executives and a joint culture within the Group.